Having studied consumer behaviour for five years before going digital, Hayley’s marketing skills are based on a true understanding of content consumption, target market profiling and solid research. Hayley has also managed marketing strategies in a whole range of industries, from hotels and law firms to aviation and the haulage industry.
Hayley also has strong SEO skills with a particular passion for content marketing. She is continually looking for clever new ways to create unique content ideas that don’t break the bank and says “videos and infographics should be for everyone - its surprising what you can do when you’re willing to think outside the box”.
When Hayley isn’t guest lecturing at Lancaster University (okay that only happened once) she can be found drinking cocktails and blogging away in Manchester city centre.